# Lifecycle Marketing Manager at Abacum

- Company: Abacum
- What the company does: Abacum is the AI-native FP&A platform built for CFOs to connect data, workflows and teams, simplifying planning and reporting with 700+ integrations. Backed by Y Combinator.
- Company website: https://www.abacum.ai/
- Type: Startups (AI role)
- Level: Senior
- Location: New York City
- Work setup: Remote
- Posted: 2026-09-11
- Apply by: 2026-10-26
- Apply: https://jobs.ashbyhq.com/abacum/408dd688-e20e-4e6d-bdc6-665b94f2bed3
- Page: https://www.1752.vc/careers/jobs/abacum-lifecycle-marketing-manager/

## About the role

You own lifecycle marketing at Abacum: the path a lead takes from first interest through high intent to conversion, and the programs that carry them along it. You will design the nurture tracks, the segmentation and the scoring that decide what a lead sees next, and you will own the numbers that say whether any of it worked.

## What they're looking for

- Lifecycle marketing expert with hands on experience: You have run lifecycle marketing at a seed to Series B B2B company where you were both the strategy and the execution
- Or marketing ops that grew into it: You came from marketing with analytical acumen, so you understand the data model underneath the programs and not only the campaign layer
- Hands on the tools: You have five to six years of experience building Hubspot flows yourself rather than briefing someone else to build them
- Not specialised away from execution: You want the whole lifecycle surface rather than one slice of it divided between an email team, an ops team and an agency
- Conversion as the measure: You judge your own work on stage-to-stage conversion and contribution to pipeline
- Clear about the handoff: You have worked closely enough with sales to know that a lead marketing calls ready and a lead a rep calls ready are not always the same thing

Tags: Marketing