# Demand Generation & ABM Lead at Afresh

- Company: Afresh
- What the company does: Afresh is the AI platform for grocery retail. We help retailers reduce shrink, improve in-stock rates, and run smarter operations from the store to the DC. Backed by Insight.
- Company website: https://www.afresh.com/
- Type: Startups
- Level: Senior
- Location: San Francisco, CA, United States
- Work setup: On-site
- Pay: $158K to $238K base salary per year (USD)
- Posted: 2026-08-17
- Apply by: 2026-10-08
- Apply: https://job-boards.greenhouse.io/afresh/jobs/6145647004
- Page: https://www.1752.vc/careers/jobs/afresh-demand-generation-and-abm-lead/

## About the role

We're seeking an Agentic ABM & Demand Gen Lead to build how Afresh identifies, engages, and converts our highest-value accounts. Afresh sells to a defined set of enterprise grocery retailers, so demand generation here is about precision, not volume. You'll own an AI-native, account-based demand engine that combines account intelligence, buying signals, personalization, and coordinated multi-channel activation to reach the right buyers at the right moment.

## What they're looking for

- 6-10 years of demand generation, ABM, growth, or marketing operations experience in enterprise B2B SaaS, ideally in a named-account market with enterprise contracts >$1M ARR
- Proven experience building sophisticated ABM programs that connect account intelligence, personalization, multi-channel engagement, and Sales activation
- AI-native and hands-on — you've personally built or implemented AI-powered workflows, agents, and automations in marketing
- Strong understanding of B2B intent, enrichment, CRM, web engagement, paid media, and first-party behavioral data
- Hands-on experience with platforms such as HubSpot, Salesforce, LinkedIn, and Google, plus ABM, intent, enrichment, or automation tools
- Experience shaping channel strategy and informing investment decisions based on pipeline impact

Tags: Marketing