# Senior Demand Strategy Lead, Experiences at Airbnb

- Company: Airbnb
- What the company does: Get an Airbnb for every kind of trip → 8 million vacation rentals → 2 million Guest Favorites → 220+ countries and regions worldwide. Backed by General Catalyst, Greylock and Kleiner Perkins.
- Company website: http://www.airbnb.com/
- Type: Startups
- Level: Senior
- Location: United States
- Work setup: On-site
- Posted: 2026-09-11
- Apply by: 2026-10-26
- Apply: https://careers.airbnb.com/positions/8196013?gh_jid=8196013
- Page: https://www.1752.vc/careers/jobs/airbnb-senior-demand-strategy-lead-experiences/

## About the role

As a Senior Demand Strategy Lead, you are entrusted with owning the strategy end to end, defining how we engage guests across the full lifecycle, from discovery and booking through post-experience engagement and repeat, and how owned content builds demand alongside it. You set the direction, define success metrics, identify what is and isn't working, and own the outcome.

## What they're looking for

- Define the end-to-end guest lifecycle strategy for Experiences, from first touch through repeat booking
- Own the roadmap for email and push programs: Tripcycle, home-abandoner sequences, transactional messaging, and Launchpad integration
- Identify the highest-impact audience segments, messaging angles, and send cadences, and build a rigorous testing framework to validate them
- Drive automation of high-performing sends to maximize reach with minimal ongoing cost
- Set the strategy for the Experiences newsletter and other owned content we produce: what we publish, to whom, and how it ties to demand and discovery
- Build an editorial calendar and a content-to-conversion measurement approach, so owned content is held to demand outcomes, not just engagement

Tags: Business Operations/Analysis