# Brand Insights, Measurement Lead at Anthropic

- Company: Anthropic
- What the company does: Anthropic is an AI safety and research company that's working to build reliable, interpretable, and steerable AI systems. Backed by Accel, Bessemer and General Catalyst.
- Company website: https://www.anthropic.com/
- Type: Startups (AI role)
- Level: Senior
- Location: San Francisco, CA | New York City, NY
- Work setup: On-site
- Posted: 2026-10-15
- Apply by: 2026-11-29
- Apply: https://job-boards.greenhouse.io/anthropic/jobs/5424408008?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/anthropic-brand-insights-measurement-lead/

## About the role

As a Brand Insights, Measurement Lead at Anthropic, you will strengthen the evidence that fuels our brand decisions: knowing whether marketing spend and effort is working, saying so clearly on a schedule to the people who need to hear it. Marketing Insights turns market, campaign and user data into decisions that product, marketing, comms and sales leadership can act on. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- Own the recurring executive and all-hands readouts that put key metrics, headwinds and tailwinds in front of marketing management and the broader team
- Lead process ownership of the Prosumer and B2B brand health tracker studies, including managing the research vendor relationships that field them
- Lead coordination across Comms, Marketing and data science on the brand-health dashboard, aligning all three groups on one consistent view of the data
- Run best-practice pre- and post-campaign analysis on individual campaigns, covering creative, channel, audience, and timing effects, and turn each read into a specific change for the next campaign
- Roll up campaign-level learnings into a recurring view for leadership: which channels, creative approaches, and audiences are outperforming over time, and where the team should adjust the playbook next
- Build audience and funnel analyses that quantify how different audiences move, and relate to each other, from awareness through consideration to conversion, and what that means for where to invest

Tags: Marketing & Brand

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/anthropic-brand-insights-measurement-lead/