# Brand Strategy Lead, Brand Architecture & Naming at Anthropic

- Company: Anthropic
- What the company does: Anthropic is an AI safety and research company that's working to build reliable, interpretable, and steerable AI systems. Backed by Accel, Bessemer and General Catalyst.
- Company website: https://www.anthropic.com/
- Type: Startups (AI role)
- Level: Senior
- Location: San Francisco, CA | New York City, NY
- Work setup: On-site
- Posted: 2026-11-06
- Apply by: 2026-12-21
- Apply: https://job-boards.greenhouse.io/anthropic/jobs/5475321008?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/anthropic-brand-strategy-lead-brand-architecture-and-naming/

## About the role

As a Brand Strategy Lead at Anthropic, you will own brand architecture and naming strategy across the Anthropic and Claude brands. Claude is becoming part of how people work, build, and discover, and how we organize and name what we make shapes how a broad, global audience of enterprise buyers, developers, researchers, policymakers, and the general public understands it and whether they trust it. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- Have deep expertise in brand architecture, including deciding where new products and programs sit in a complex and growing portfolio
- Have built or rebuilt the brand architecture of a multi-brand portfolio, including how a company brand and its product brands work together
- Can weigh branded house, endorsed, and house of brands models, and make a clear recommendation
- Are genuinely passionate about brand architecture and naming as a craft, and appreciate how it builds stronger, more coherent brands and audience understanding
- Know the range of naming strategies, from descriptive to coined, and have personally generated and shipped names across products, features, events, and programs
- Have created systems and processes that codify brand architecture or names, such as nomenclature frameworks, conventions, databases, and governance, that teams at a company or client adopted

Tags: Marketing & Brand

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/anthropic-brand-strategy-lead-brand-architecture-and-naming/