# Director, Lifecycle Marketing at Apartment List

- Company: Apartment List
- What the company does: Apartment List is a smart, simple, and seamless renting platform that’s dedicated to making the process fair and transparent for all. Backed by Glynn Capital Management.
- Company website: https://apartmentlist.com
- Type: Startups
- Level: Principal and up
- Location: United States - Remote
- Work setup: Remote
- Pay: $182K to $235K base salary per year (USD)
- Posted: 2026-08-24
- Apply by: 2026-10-14
- Apply: https://jobs.gem.com/apartment-list/am9icG9zdDqXcz6iIVqc0AzGyBedSPUP
- Page: https://www.1752.vc/careers/jobs/apartment-list-director-lifecycle-marketing/

## About the role

We're seeking a Director of Lifecycle Marketing to own how Apartment List engages millions of renters, and to shape what lifecycle becomes here. Lifecycle is one of our highest-leverage growth channels: it drives revenue directly and moves renters toward leases at a fraction of the cost of paid acquisition. This is the consumer growth side of our marketplace: your focus is the renter, and the foundation you build should be one the whole marketplace can grow into.

## What they're looking for

- Set the vision for lifecycle at Apartment List, taking full ownership of redesigning our end to end lifecycle program across the entire renter lifecycle
- Establish the lifecycle foundation that supports a multi-brand portfolio, helping launch and scale new brands, and design the cross-sell that moves renters between them
- Set strategy across email, push, and SMS, and own the lifecycle program's revenue and volume forecasts and budget with Finance, bringing a clear point of view on contribution, growth, and risk into planning
- Advance the shift to segmented, personalized, forecast-driven sends. Design the frameworks that decide who gets what message when, balancing revenue against deliverability, frequency, and renter experience
- Drive experimentation and holdout-based measurement, and keep the learning base that guides where lifecycle invests next
- Define and build the measurement system that assesses overall performance, including leading indicators of revenue and health metrics on the long-term outlook for the program