# CRM & Lifecycle Marketing Specialist - Growth Marketing at AppLovin

- Company: AppLovin
- What the company does: Reach over a billion daily users in mobile games. AppLovin helps consumer brands and gaming apps scale their business profitably.
- Company website: https://www.applovin.com
- Type: Startups
- Level: Mid level
- Location: New York City, NY
- Work setup: On-site
- Posted: 2026-07-17
- Apply by: 2026-10-12
- Apply: https://boards.greenhouse.io/applovin/jobs/4697888006?gh_jid=4697888006
- Page: https://www.1752.vc/careers/jobs/applovin-crm-and-lifecycle-marketing-specialist-growth-marketing/

## About the role

AppLovin is a top-100 market cap company that's still early in its growth curve, and the self-serve advertiser business is one of the fastest-growing parts of it. Every improvement you make to how we activate, engage, and retain advertisers compounds directly into revenue.

## What they're looking for

- 2–4 years in lifecycle and CRM marketing — hungry to learn and first to try the next tool
- Tech stack: HubSpot and Salesforce experience, comfortable with the data layers that drive both. Familiarity with ad platforms, audience building, marketing automation and email
- Comfortable with big data. You write SQL and query large datasets to find your own answers, not wait for someone to pull a report
- AI-fluent. You use tools like Claude or Cursor to write email content, design it, create HTML templates and get it live
- Self-starter with strong problem-solving instincts. No playbook. You figure out what needs to happen and do it
- Proven ability to drive measurable improvement in activation, engagement or retention — you can point to the test you ran and the number it moved

Tags: Growth Marketing