# Director, GTM Strategy, Planning & Analytics at Articulate Labs

- Company: Articulate Labs
- What the company does: Backed by Techstars.
- Company website: https://articulatelabs.com
- Type: Startups (AI role)
- Level: Principal and up
- Location: United States
- Work setup: Remote
- Pay: $164K to $246K base salary per year (USD)
- Posted: 2026-09-24
- Apply by: 2026-11-08
- Apply: https://jobs.lever.co/articulate/81e00b76-9107-4f6c-a0dd-b98d5d410852
- Page: https://www.1752.vc/careers/jobs/articulate-labs-director-gtm-strategy-planning-and-analytics/

## About the role

This role leads an integrated function spanning GTM strategy and planning, forecasting and performance management, analytics and insights, GTM data strategy and governance, and compensation strategy and analytics.

## What they're looking for

- Lead the end-to-end GTM planning system, including annual and quarterly planning, forecasting, target setting, capacity planning, resource allocation, and performance management
- Translate company growth objectives and strategic priorities into aligned GTM targets, resource plans, and execution strategies across functions, segments, regions, and products
- Establish and continuously improve GTM operating rhythms, including planning cycles, forecast reviews, executive business reviews, and performance-management processes
- Develop scalable planning frameworks, governance models, and operating standards that enable GTM teams to adapt to changing business priorities
- Evaluate strategic tradeoffs across GTM investments and develop recommendations regarding capacity, coverage, demand generation, retention, enablement, and other GTM investments
- Partner with Finance and GTM leadership on scenario planning, investment decisions, and resource allocation

Tags: GTM Effectiveness