# Head of Global Campaigns at Asana

- Company: Asana
- What the company does: Work management software for teams and AI agents. Plan, automate, and execute critical workflows together. Backed by a16z and Founders Fund.
- Company website: https://asana.com
- Type: Startups
- Level: Principal and up
- Location: San Francisco
- Work setup: On-site
- Pay: $207K to $243K base salary per year (USD)
- Posted: 2026-06-18
- Apply by: 2026-10-08
- Apply: https://www.asana.com/jobs/apply/8001349?gh_jid=8001349
- Page: https://www.1752.vc/careers/jobs/asana-head-of-global-campaigns/

## About the role

We're hiring a Head of Global Campaigns to own Asana's global pipeline engine. Lead the strategy, build, and optimize our full-funnel demand programs across enterprise and commercial segments, translating Asana's new agentic positioning into campaigns that generate real pipeline and accelerate revenue. Manage a team of Demand Generation strategists and partner closely with field marketing, partner marketing, product marketing, creative, and RevOps to own the global number for MQL marketing pipeline.

## What they're looking for

- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
- Extensive experience in B2B demand generation, with a proven track record in enterprise SaaS owning marketing-sourced pipeline targets across AMER, EMEA, and APJ
- Proven capability in building or materially scaling a demand generation function during a significant company growth, category shift, or platform repositioning phase
- Deep hands-on expertise with ABM platforms (such as 6sense or Demandbase) and executing programs against multi-stakeholder buying committees with long sales cycles
- High technical and analytical proficiency with GTM tools such as Marketo, Salesforce, and BI/attribution tools (e.g., Tableau)
- Data-driven decision-maker fluent in MQL-to-SQO conversion, pipeline velocity, and multi-touch attribution, with a strong ability to build performance-based business cases

Tags: Revenue Marketing