# Social Media Lead at Asana

- Company: Asana
- What the company does: Work management software for teams and AI agents. Plan, automate, and execute critical workflows together. Backed by a16z and Founders Fund.
- Company website: https://asana.com
- Type: Startups
- Level: Senior
- Location: Chicago
- Work setup: On-site
- Pay: $147K to $167K base salary per year (USD)
- Posted: 2026-09-02
- Apply by: 2026-10-17
- Apply: https://www.asana.com/jobs/apply/8129531?gh_jid=8129531
- Page: https://www.1752.vc/careers/jobs/asana-social-media-lead/

## About the role

We're looking for a Social Media Lead to own Asana's voice across every channel our audience shows up in. We don't see social as a supporting channel; it's a direct lever for business impact.

## What they're looking for

- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
- 8–10 years of experience in social media or digital marketing, ideally for a tech, AI-native, or B2B brand
- A track record of building differentiated social strategy and content — not just executing against an existing calendar
- Deep platform fluency across LinkedIn, X, YouTube, TikTok, Instagram, and Reddit — you understand distribution mechanics, community dynamics, and how a moment moves across channels
- Real hands-on production skill, video-first — you can shoot and edit a video yourself, not just direct someone else. Creation is part of the job
- Strong strategic instincts paired with a proactive mindset — you naturally bring ideas to the table and know how to be a thoughtful, trusted partner without losing your own point of view

Tags: Content & Customers