# Sr. Product Marketing Specialist - Consumer Laptop at AsusTek

- Company: AsusTek
- What the company does: Driven by innovation & committed to quality, ASUS has a wide selection of best in class products. Find & buy a laptop, phone, router, monitor, motherboard & more.
- Company website: https://www.asus.com
- Type: Startups
- Level: Senior
- Location: Remote (US)
- Work setup: Remote
- Pay: $90K to $120K base salary per year (USD)
- Posted: 2026-09-07
- Apply by: 2026-10-22
- Apply: https://jobs.jobvite.com/asus/job/o7kLAfww
- Page: https://www.1752.vc/careers/jobs/asustek-sr-product-marketing-specialist-consumer-laptop/

## About the role

The Senior Product Marketing Specialist will lead and execute product category marketing strategy for North America, aligning closely with Product Management and Sales priorities. This role focuses on driving go-to-market success for the Consumer/Mainstream PC Category, including Vivobook and related mainstream products, through product launches, positioning and messaging, integrated campaigns, event support, sales activation, PR, and social media initiatives.

## What they're looking for

- Advanced strategic thinking with the ability to connect consumer insight, business objectives, positioning, and execution
- Strong understanding of mainstream consumer behavior, audience segmentation, lifestyle trends, and technology purchase drivers
- Strong product positioning, messaging, storytelling, and value-proposition development skills
- Demonstrated ability to translate technical PC features into clear, relevant, and compelling consumer benefits
- Ability to identify consumer pain points and develop differentiated ideas that go beyond standard campaign tactics
- Excellent presentation and executive communication skills, with the ability to clearly articulate strategic recommendations and defend a point of view