# Sr. Product Marketing Specialist - Gaming Desktop at AsusTek

- Company: AsusTek
- What the company does: Driven by innovation & committed to quality, ASUS has a wide selection of best in class products. Find & buy a laptop, phone, router, monitor, motherboard & more.
- Company website: https://www.asus.com
- Type: Startups
- Level: Senior
- Location: Remote (US)
- Work setup: Remote
- Pay: $70K to $120K base salary per year (USD)
- Posted: 2026-08-28
- Apply by: 2026-10-12
- Apply: https://jobs.jobvite.com/asus/job/oZ4JAfw6
- Page: https://www.1752.vc/careers/jobs/asustek-sr-product-marketing-specialist-gaming-desktop/

## About the role

The Senior Product Marketing Specialist will lead and execute product category marketing strategy for North America, aligning closely with Product Management and Sales priorities. This role focuses on driving go-to-market success for the ROG Gaming Desktop/AiO Category, including product launches, positioning and messaging, integrated campaigns, event support, sales activation, PR, and social media initiatives.

## What they're looking for

- Advanced strategic thinking with the ability to connect consumer insight, business objectives, positioning, and execution
- Strong understanding of gaming culture and the ability to communicate authentically with gamer audiences
- Strong product positioning, messaging, storytelling, and value-proposition development skills
- Demonstrated ability to translate technical PC or hardware features into clear and compelling consumer benefits
- Strong understanding of consumer behavior, audience segmentation, pain-point identification, and competitive differentiation
- Excellent presentation and executive communication skills, with the ability to clearly articulate strategic recommendations and defend a point of view