# Director, Growth & Paid Media at Aura

- Company: Aura
- What the company does: All-in-one protection from identity theft and other online scams for the whole family. Works across devices. Plans start at $10 per month. Backed by Accel and General Catalyst.
- Company website: https://aura.com/
- Type: Startups
- Level: Principal and up
- Location: New York City, San Francisco
- Work setup: On-site
- Pay: $220K to $250K base salary per year (USD)
- Posted: 2026-08-17
- Apply by: 2026-10-08
- Apply: https://auraframes.com/careers?gh_jid=8723264002
- Page: https://www.1752.vc/careers/jobs/aura-director-growth-and-paid-media/

## About the role

This is a rare opportunity to help build the Aura brand at a pivotal moment, not just run the existing playbook. We're looking for a Director, Growth & Paid Media who will take a fresh look at how we reach people and rewrite our media strategy for what's next. You'll have real ownership over the budget, the team, and the strategic direction of growth at Aura.

## What they're looking for

- Redefine Aura's media strategy: build out and lead our approach across the entire funnel of paid social (Meta + TikTok), paid search, audio/podcast, YouTube, TV/CTV, programmatic, affiliate, and emerging channels
- Own paid media strategy and budget end to end, with the autonomy to test new channels and formats that build the brand while driving efficient growth
- Build a growth strategy that spans DTC and retail, aligning paid media, measurement, and creative with how Aura shows up in retail partners and Amazon
- Own the technical backbone and adtech: tracking, tagging, pixels, conversion APIs, and integrations across ad platforms and measurement/analytics tools, partnering with engineering and data teams as needed
- Act as a steward of the Aura brand inside performance channels, making sure creative, channel, and platform choices build brand equity and trust, not just short-term conversions
- Lead, coach, and develop the performance media and partnerships functions, setting clear goals and growth plans for channel leads

Tags: Revenue