# Director, Sales at Avoca Systems

- Company: Avoca Systems
- What the company does: Avoca automates calls, online scheduling, faxes and e-referrals for radiology networks. Backed by Y Combinator.
- Company website: https://avocasystems.com
- Type: Startups (AI role)
- Level: Principal and up
- Location: New York HQ
- Work setup: On-site
- Pay: $350K to $400K base salary per year (USD)
- Posted: 2026-10-11
- Apply by: 2026-11-25
- Apply: https://jobs.ashbyhq.com/avoca/f5745f18-ad86-400c-bfa4-32e7ad498c17?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/avoca-director-sales/

## About the role

As Director of Mid-Market Sales, you will lead and elevate our mid-market sales organization, driving performance, consistency, and execution excellence across the segment. This is a leadership role focused on developing talent, sharpening sales rigor, and building a repeatable, high-performing motion. You’ll coach a team of already-performing Account Executives to win complex deals, deepen discovery, improve close rates, and consistently exceed targets. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- Coach first, manager second: you measure your success by how much better your reps get
- Obsessed with deal quality, not just deal volume
- Direct and high-accountability: you don't shy away from tough performance conversations
- Energized by mid-market complexity: real selling skill, fast cycle times, operational discipline
- In the weeds on calls, pipeline, and deal strategy, not managing from a dashboard
- Builder mentality: you want to create something, not maintain it

Tags: Sales

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/avoca-director-sales/