# Omnichannel Orchestration Lead (1291) at Axtria

- Company: Axtria
- What the company does: Transform life sciences with AI-first data, analytics, commercial solutions, and platforms that drive smarter operations and better patient outcomes. Let’s talk.
- Company website: https://www.axtria.com
- Type: Startups
- Level: Senior
- Location: Remote (US)
- Work setup: Remote
- Pay: $131K to $175K base salary per year (USD)
- Posted: 2026-08-21
- Apply by: 2026-10-12
- Apply: https://axtriainc.applytojob.com/apply/axacmVgNsB/Omnichannel-Orchestration-Lead-1291
- Page: https://www.1752.vc/careers/jobs/axtria-omnichannel-orchestration-lead-1291/

## About the role

Design and govern the end-to-end omnichannel orchestration strategy for your clients, connecting field and NPP channels across multiple brands and therapeutic areas. Partner with client brand and sales leadership to define channel sequencing rules, trigger logic, and AI-powered NBA frameworks that learn from engagement data and respect HCP/patient preferences and channel fatigue thresholds.

## What they're looking for

- Omnichannel journey design & orchestration: ability to architect end-to-end HCP/patient journeys across channels
- Pharma field force operations knowledge: deep familiarity with rep-triggered and personal promotion workflows
- Non-personal promotion (NPP) channel management: hands-on experience with email, web, programmatic execution
- CRM, marketing automation & AI decisioning platform expertise: Veeva CRM/Align, Salesforce Marketing Cloud, Tealium, and emerging AI/decisioning tools or comparable platforms
- AI-powered next-best-action & trigger-based logic design: building rules engines and machine-learning models that sequence channels intelligently
- Cross-functional stakeholder management: influencing brand, sales, medical, analytics, and IT teams without direct authority