# Senior Director, Content, Social, Creator Marketing at Babylist

- Company: Babylist
- What the company does: Babylist is the best baby registry for growing families. Add baby gear from any store including Amazon, Target, and Etsy. Start building your registry today! Backed by Norwest and 500 Global.
- Company website: https://www.babylist.com/
- Type: Startups
- Level: Principal and up
- Location: United States
- Work setup: On-site
- Pay: $213K to $284K base salary per year (USD)
- Posted: 2026-08-31
- Apply by: 2026-10-15
- Apply: https://job-boards.greenhouse.io/babylist/jobs/6174670004
- Page: https://www.1752.vc/careers/jobs/babylist-senior-director-content-social-creator-marketing/

## About the role

Babylist's brand carries the emotional weight of one of the biggest transitions in a person's life and Babylist's community is already talking about their experience by creating content and sharing it. We have already built a strong foundation across social and are already the number one baby brand on Tik Tok. At the same time, we have not turned our content into real programs yet.

## What they're looking for

- You've built a creator or influencer program from close to zero — the affiliate mechanics, the relationships, the content frameworks and not just managed one that already existed
- You've led editorial and commercial content living side by side and know how to protect editorial trust while still making sponsored content genuinely good
- You think in community, not just channels. You know how to turn people who already love a product into the people who make content about it across a series of topics that matter to the audience
- You can run a multi-format content team — written, video, audio, social — and know when a story belongs in which format and work to share learnings across formats and channels to maximize efficacy
- You naturally reach for AI in your work — at Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next

Tags: Marketing