# Senior Social Media Manager at Babylist

- Company: Babylist
- What the company does: Babylist is the best baby registry for growing families. Add baby gear from any store including Amazon, Target, and Etsy. Start building your registry today! Backed by Norwest and 500 Global.
- Company website: https://www.babylist.com/
- Type: Startups
- Level: Senior
- Location: New York City, NY
- Work setup: On-site
- Pay: $135K to $162K base salary per year (USD)
- Posted: 2025-11-13
- Apply by: 2026-10-08
- Apply: https://job-boards.greenhouse.io/babylist/jobs/5706829004
- Page: https://www.1752.vc/careers/jobs/babylist-senior-social-media-manager/

## About the role

This role sits on the team that owns Babylist's day-to-day social presence, focused on social video: the content that carries the brand on TikTok and everywhere else short-form video lives. We're already the largest baby brand on TikTok at 1.4M followers, and the mandate now is to deepen engagement, not just grow reach. You'll report to the Director, Social & Creator Marketing, who sets the overall social strategy. Your job is to make the content that brings it to life.

## What they're looking for

- A hands-on creator of platform-native short-form video. You've storyboarded, filmed, edited, and posted it yourself, and you want to keep doing that every day. This is the core of the job
- You've made social video for a consumer-facing brand with a real audience. 500k+ followers, where the work had to hold up against a brand voice and a quality bar, not just get posted
- Fluent on Instagram and Facebook alongside TikTok. You understand how video travels differently on each and how to cut for it
- Sharp creative judgment and trend fluency. You connect what's happening in culture to what actually makes sense for the brand
- Comfortable reading your own numbers. You look at what performed, form a point of view about why, and bring that back into the next round of content
- Experienced with branded content and partnerships . You know what makes one land on social in a way that serves both us and the partner

Tags: Marketing