# Growth Marketing Specialist at Banyan Software

- Company: Banyan Software
- What the company does: Banyan acquires leading software businesses and helps them grow through operating expertise, applied AI, capital, and a permanent ownership model. Backed by Norwest.
- Company website: https://banyansoftware.com/
- Type: Startups
- Level: Mid level
- Location: United States
- Work setup: On-site
- Posted: 2026-09-13
- Apply by: 2026-10-28
- Apply: https://job-boards.greenhouse.io/banyansoftware/jobs/5236618007
- Page: https://www.1752.vc/careers/jobs/banyan-software-growth-marketing-specialist/

## About the role

This is a hands-on marketing role with a strong focus on demand generation, lead generation, and sales pipeline development . The primary goal of this position is to create interest in our software solutions and convert that interest into measurable sales opportunities — including demo requests, information requests, qualified leads, and sales conversations .

## What they're looking for

- 3+ years of experience in demand generation, lead generation, digital marketing, B2B marketing, growth marketing, or a related field
- Demonstrated experience generating qualified leads and sales opportunities through targeted marketing campaigns
- Experience with email marketing, landing pages, forms, lead nurturing, and conversion optimization
- Strong writing and content-development skills
- Experience creating sales and marketing collateral
- Comfortable maintaining and updating website content using a CMS

Tags: ZAP Solutions