# Basalt Demand Generation Specialist at Basalt

- Company: Basalt
- What the company does: Basalt builds AI for healthcare admissions so the right patients get a bed faster. Backed by NEA.
- Company website: https://basalt.health/
- Type: Startups
- Level: Mid level
- Location: United States - Remote
- Work setup: Remote
- Posted: 2026-08-11
- Apply by: 2026-10-12
- Apply: https://jobs.gem.com/basalt-health/am9icG9zdDqpXu_FTYeYL9d3FJIHZ5co
- Page: https://www.1752.vc/careers/jobs/basalt-basalt-demand-generation-specialist/

## About the role

The Role As our first full-time marketing hire, you will be the engine behind Basalt’s revenue growth. You will own the strategy, execution, and optimization of all demand generation efforts to build a scalable and predictable sales pipeline. Working in lockstep with our Founding Account Executive and company leadership, you will build our outbound engine from scratch while deploying targeted digital advertising to establish brand awareness in the healthcare technology market.

## What they're looking for

- Campaign Strategy & Execution: Design and deploy end-to-end integrated marketing campaigns (webinars, content downloads, event promotions) to attract and nurture prospects through the funnel
- Sales Alignment: Partner closely with the sales team to ensure campaigns are aligned with revenue goals. Provide sales with the necessary messaging, collateral, and account intelligence to maximize conversion rates
- Reporting & Analytics: Track, measure, and report on all demand generation KPIs (e.g., MQLs, SQLs, Cost Per Acquisition, Pipeline Velocity). Use data to identify bottlenecks and optimize campaign performance
- B2B SaaS Marketing Experience: 3–5+ years of hands-on experience in demand generation, growth marketing, or marketing operations, preferably within a B2B SaaS environment
- Tactical Execution: Proven ability to build and run successful outbound cadences and paid digital advertising campaigns
- Technical Proficiency: Strong hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce)