# Brand Strategy Lead at Base Power

- Company: Base Power
- What the company does: Base brings affordable, reliable energy and whole-home backup to homes across Texas — fixed low rates and battery backup that kicks in automatically. Backed by Lightspeed and a16z.
- Company website: https://www.basepowercompany.com/
- Type: Startups
- Level: Senior
- Location: Austin, TX
- Work setup: On-site
- Posted: 2026-10-19
- Apply by: 2026-12-03
- Apply: https://jobs.ashbyhq.com/base-power/abe6b562-f2ae-4b18-bc1c-258c7b3171cb?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/base-power-brand-strategy-lead/

## About the role

We’re looking for a Brand Strategy Lead to own the Base brand as we grow into the country’s most beloved energy company. Base started by serving early adopters in Texas. Now we’re bringing reliable, affordable home backup to households who have never heard of us. That takes a brand built on a deep understanding of our members, and it takes campaigns that turn that understanding into growth. Found on 1752vc Careers, the job board for startup and VC roles.

Tags: Growth (Marketing, Member Experience &...

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/base-power-brand-strategy-lead/