# GM, Consumer at Basic Capital

- Company: Basic Capital
- What the company does: Join us on a mission to increase the rate at which Americans save for retirement. Backed by Lux.
- Company website: https://basiccapital.com
- Type: Startups
- Level: Mid level
- Location: New York Office
- Work setup: On-site
- Pay: $125K to $275K base salary per year (USD)
- Posted: 2026-01-29
- Apply by: 2026-10-08
- Apply: https://jobs.ashbyhq.com/basiccapital/fb96ceda-ea35-407e-8f0d-7c1b07c47cb3
- Page: https://www.1752.vc/careers/jobs/basic-capital-gm-consumer/

## About the role

Define the consumer operating model: what we build, who we serve, and how we win Be accountable for consumer outcomes (adoption, engagement, retention, unit economics)

## What they're looking for

- You are a builder with taste and a strategist who can execute
- Strong product instincts and deep empathy for consumers
- The ability to simplify the complex without dumbing it down
- A bias toward action: you ship, iterate, and compound learning
- Comfort operating in ambiguity with high ownership and high accountability
- You want a role where you can truly own the business, not just influence it

Tags: Growth