# B2C Acquisition Marketing Manager at Betterment

- Company: Betterment
- What the company does: Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards. Backed by Bessemer and Menlo.
- Company website: https://www.betterment.com/
- Type: Startups
- Level: Senior
- Location: Betterment HQ - New York City
- Work setup: On-site
- Pay: $121K to $152K base salary per year (USD)
- Posted: 2026-10-05
- Apply by: 2026-11-19
- Apply: https://www.betterment.com/careers/current-openings/job?gh_jid=8246279&gh_jid=8246279&utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/betterment-b2c-acquisition-marketing-manager/

## About the role

Betterment’s mission is to empower people to build wealth with confidence and ease. We're a trusted home for investing, saving, and retirement for the long term — more than 1 million customers trust us to put their money to work and we manage $65B+ of their wealth. Our Acquisition Marketing team introduces prospective retail customers to the products behind that promise: automated investing that lets people build wealth without the busywork, and tax-saving technology that works in the background. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 6+ years experience in paid media for a data driven, high-growth brand. Fintech and Direct-To-Consumer category experience a plus
- Hands-on ownership of multiple paid acquisition channels, with the range to move between search, partnerships, and mobile rather than specializing in one
- SEM experience, including campaign strategy, keyword management, and performance optimization
- Mobile app marketing experience, including hands-on ASO — you've owned app store listings, run keyword and creative testing, and can point to measurable gains — and paid app-install campaigns such as Apple Search Ads
- Track record of optimizing toward bottom-funnel business outcomes (funded accounts) rather than top-of-funnel volume metrics alone
- Previously led seven figure paid media budgets

Tags: Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/betterment-b2c-acquisition-marketing-manager/