# Senior Product Manager, Marketing Enablement at Betterment

- Company: Betterment
- What the company does: Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards. Backed by Bessemer and Menlo.
- Company website: https://www.betterment.com/
- Type: Startups
- Level: Senior
- Location: Betterment HQ - New York City
- Work setup: On-site
- Pay: $145K to $170K base salary per year (USD)
- Posted: 2026-09-29
- Apply by: 2026-11-13
- Apply: https://www.betterment.com/careers/current-openings/job?gh_jid=8231561&gh_jid=8231561&utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/betterment-senior-product-manager-marketing-enablement/

## About the role

Marketing Enablement is a newly formed squad that owns the systems and surfaces Marketing uses to reach and reward customers. The team's domain spans Betterment's promotions and offers framework (referrals, acquisition and tenured offers, promo codes, and the enrollment and redemption mechanics behind them), customer messaging and in-app content, marketing analytics and attribution, internal marketing ops tooling, and the technical foundation of our public website. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- Product management experience in fintech, consumer technology, or another domain where marketing, growth, and platform work intersect
- Experience building martech, CRM/lifecycle, promotions, growth, or internal platform products, hands-on familiarity with customer engagement platforms, event instrumentation, and web content management systems is a plus
- A track record of building self-serve tooling and shared capabilities for partner teams, and judgment about when a one-off build is the right call
- Strong analytical and data-informed decision-making skills, comfortable with funnel analysis, attribution, experiment design, and using metrics and qualitative inputs to set direction
- Proven success serving internal customers such as Marketing while holding a high bar for the end customer experience
- Enough technical depth to work with engineers on event data, third-party integrations, and system design tradeoffs

Tags: Product

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/betterment-senior-product-manager-marketing-enablement/