# Senior Channel Partnerships Manager, GTM at Betterup

- Company: Betterup
- What the company does: The only platform that develops your entire workforce — from executives to frontline teams — with human and AI coaching proven to deliver 14x ROI. Trusted by 750+ enterprises. Backed by ICONIQ and Sapphire.
- Company website: https://www.betterup.com/
- Type: Startups
- Level: Senior
- Location: United States (Hybrid)
- Work setup: Remote
- Posted: 2026-09-23
- Apply by: 2026-11-07
- Apply: https://jobs.ashbyhq.com/betterup/e8fe0dec-fe72-4406-b9e4-046191f4fe68
- Page: https://www.1752.vc/careers/jobs/betterup-senior-channel-partnerships-manager-gtm/

## About the role

BetterUp is building its Channel partnership motion from the ground up — starting with strategic technology partners like Workday, SAP, Microsoft, Google. This role is responsible for building that function from the ground up: standing up the partner strategy, processes, and relationships where none exist today, and turning them into a repeatable go-to-market motion that drives the pipeline. This is a backfill role reporting to the SVP, Channel Partnerships.

## What they're looking for

- - 6+ years of experience managing technology partnerships or channel go-to-market motions
- - Experience building and managing relationships with senior and C-level executives at partner companies
- - Experience launching partner go-to-market programs, including co-sell motions and joint account planning
- - Experience working cross-functionally across sales, marketing, product, and operations
- - Drives functional strategy for AI adoption, identifying transformational opportunities that create competitive advantage
- - Transforms core business processes through strategic AI integration (e.g., marketing automation, sales intelligence, operations efficiency)

Tags: Alliances