# Senior Product and Go-to-Market Strategist at Betterup

- Company: Betterup
- What the company does: The only platform that develops your entire workforce — from executives to frontline teams — with human and AI coaching proven to deliver 14x ROI. Trusted by 750+ enterprises. Backed by ICONIQ and Sapphire.
- Company website: https://www.betterup.com/
- Type: Startups
- Level: Senior
- Location: All Hubs
- Work setup: Remote
- Posted: 2026-10-09
- Apply by: 2026-11-23
- Apply: https://jobs.ashbyhq.com/betterup/187caa1a-8839-4d95-9ce0-a89cdd41a0ef?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/betterup-senior-product-and-go-to-market-strategist/

## About the role

BetterUp is hiring a Senior Product and Go-to-Market Strategist to own the positioning and narrative that drive our full customer journey, grounded in a deep understanding of the business problems our customers face and the market and customer intelligence that explains them. This is not a traditional product marketing role organized around a single product or a queue of field requests. You'll be deployed against BetterUp's highest-priority growth and go-to-market problems. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- Strategic and analytical excellence: You combine structured, analytical thinking with creative problem-solving. You can take a messy, ambiguous situation, frame the issue, map the options, and turn data into clear strategic choices within days
- Relentless curiosity : You want to understand how a business works, why a buyer said no, and what the data isn't telling you yet. You ask the next question before someone asks you
- A customer-centric instinct for enterprise problems: You're energized by understanding the business problems executives face and connecting them to a solution in language they recognize and repeat
- Craft of writing: You can write a pitch that lands, a narrative that builds, and a customer-facing line a CHRO repeats word for word. You care about sentences
- Cross-functional influence: You build trust quickly with Product, Sales, Customer Success, Demand Gen, and senior executives, and you bring structure to the work, which makes every room sharper
- Hypothesis-driven thinking with shipping discipline: You form a point of view, pressure-test it against data and customer signal, and then ship. You build, you don't just recommend

Tags: Product Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/betterup-senior-product-and-go-to-market-strategist/