# Product Marketing Manager at Bitgo

- Company: Bitgo
- What the company does: BitGo provides the most secure and scalable solutions for the digital asset economy to investors and builders alike. Backed by Redpoint.
- Company website: https://www.bitgo.com/info/
- Type: Startups
- Level: Senior
- Location: New York, United States
- Work setup: On-site
- Posted: 2026-04-27
- Apply by: 2026-10-08
- Apply: https://job-boards.greenhouse.io/bitgo/jobs/8523889002
- Page: https://www.1752.vc/careers/jobs/bitgo-product-marketing-manager/

## About the role

This role will require being full-time onsite at our New York office to support collaborative team dynamics and innovative problem-solving. We’re hiring a Product Marketing Manager to help define what comes next: how new products enter the market, how clients understand them, how Sales sells them, and ultimately how BitGo tells its story as digital assets become part of mainstream finance.

## What they're looking for

- Positioning and messaging: Figure out what makes our products matter and develop positioning that is differentiated, memorable, and useful, from the one-sentence pitch to the full product narrative
- GTM strategy and launches: Own launches alongside Product from idea to adoption. Define the audience and narrative, build the GTM strategy, align teams around it, bring products to market, and keep pushing after launch
- Sales enablement: Give Sales the stories and tools they need to win, and turn insights from the field into sharper positioning and GTM
- The BitGo narrative: Help define how BitGo shows up in the world. Partner across Content, Growth, PR, and IR to tell the story of a public company operating at the center of a rapidly changing financial system

Tags: Marketing