# Lifecycle Marketing Manager at Block

- Company: Block
- What the company does: Backed by 500 Global.
- Company website: https://blockblock.io
- Type: Startups (AI role)
- Level: Senior
- Location: Bay Area, CA, United States of America
- Work setup: On-site
- Posted: 2026-10-20
- Apply by: 2026-12-04
- Apply: http://block.xyz/careers/jobs/5456569008?gh_jid=5456569008&utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/block-lifecycle-marketing-manager/

## About the role

We’re looking for a Lifecycle Marketing Manager to shape how businesses experience Afterpay and Cash App, from their first touch with us to becoming long-term partners. You’ll build and own our global B2B lifecycle and email strategy, including the plan, the personalized journeys and the test roadmap. Your programs will turn prospects into merchants, get new merchants set up and transacting quickly, and give established merchants what they need to grow. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- Minimum 5 years experience owning B2B lifecycle, email or CRM marketing, ideally for global, sales-led products serving businesses of all sizes
- Experience measuring lifecycle impact on attributed, influenced and incremental revenue, retention and merchant engagement, and presenting results to leadership
- Hands-on Marketo experience building emails, nurture programs, dynamic content and audience segments
- Working knowledge of Figma or similar software for designing and building email creative
- Experience designing, running and measuring lifecycle growth and testing strategies
- AI fluency, with a track record of using AI tools to scale marketing programs

Tags: S&M - Sales - Commerce Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/block-lifecycle-marketing-manager/