# Lifecycle Marketing Manager at Bobyard

- Company: Bobyard
- What the company does: AI Takeoff and Estimate Software. Backed by Pear VC.
- Company website: https://www.bobyard.com/
- Type: Startups
- Level: Senior
- Location: San Francisco
- Work setup: On-site
- Pay: $120K to $150K base salary per year (USD)
- Posted: 2026-09-25
- Apply by: 2026-11-09
- Apply: https://jobs.ashbyhq.com/bobyard/691f0834-d8b4-4efa-b78a-65e1717b6a21
- Page: https://www.1752.vc/careers/jobs/bobyard-lifecycle-marketing-manager/

## About the role

Marketing at Bobyard has active channels and strong early traction, but it currently lacks a single owner to convert demand into a unified customer lifecycle. As Lifecycle Marketing Manager, you will establish the playbooks, campaign architectures, and nurture flows that turn early interest into long-term ARR. Driving end-to-end strategy, execution, and conversion targets, you will map user journeys and deploy targeted programs across email, in-app touchpoints, and educational collateral.

## What they're looking for

- 4+ years of experience managing outbound lifecycle marketing with revenue metrics you personally owned and can talk through in detail
- Proven ability architecting and scaling lifecycle initiatives from strategy through rollout
- Hands-on fluency in marketing automation platforms (HubSpot) spanning nurture logic, QA, and dynamic content
- Data-driven mindset using cohort tracking, funnel diagnostics, and A/B testing to measure incremental revenue impact over vanity engagement
- Experienced quarterbacking cross-functional efforts alongside Product, Engineering, Sales, and RevOps to keep execution aligned

Tags: Operations