# Head of Brand at Boldin

- Company: Boldin
- What the company does: NewRetirement provides a retirement planning and management platform both direct to consumer and to the enterprise via white label or API. Backed by Purple Arch Ventures.
- Company website: https://boldin.com
- Type: Startups
- Level: Principal and up
- Location: Remote
- Work setup: Remote
- Pay: $185K to $205K base salary per year (USD)
- Posted: 2026-08-27
- Apply by: 2026-10-14
- Apply: https://job-boards.greenhouse.io/boldin/jobs/4385620009
- Page: https://www.1752.vc/careers/jobs/boldin-head-of-brand/

## About the role

We are not looking for someone to “manage a brand.” We are looking for someone to build a movement. The Head of Brand is responsible for making Boldin synonymous with a powerful idea:

## What they're looking for

- Own Boldin’s brand strategy, voice, and point of view
- Develop clear, compelling narratives that differentiate Boldin and resonate emotionally
- Ensure consistency and clarity across all channels and touchpoints
- Build a brand that stands for something — not just explains something
- Evangelize the idea that everyone should have a financial plan
- Develop campaigns, ideas, and formats that spark conversation and cultural relevance

Tags: Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/boldin-head-of-brand/