# PLG Growth Marketing Manager at Branch

- Company: Branch
- What the company does: Drive mobile growth with the industry-leading MMP and deep linking platform. Branch provides the privacy-safe attribution and linking infrastructure for 100,000 apps. Backed by NEA, Pear VC and Madrona.
- Company website: https://www.branch.io/
- Type: Startups
- Level: Senior
- Location: New York, NY, United States
- Work setup: On-site
- Pay: $135K to $175K base salary per year (USD)
- Posted: 2026-07-09
- Apply by: 2026-10-08
- Apply: https://branch.io/careers/apply/?gh_jid=8054170
- Page: https://www.1752.vc/careers/jobs/branch-plg-growth-marketing-manager/

## About the role

We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here.

## What they're looking for

- 5+ years of hands-on growth marketing experience, ideally in B2B SaaS or product-led / self-serve environments
- A track record of improving funnel metrics — signup, activation, and free-to-paid conversion — through experimentation
- Strong command of A/B test design and analysis: forming hypotheses, judging statistical significance, and reading results rigorously
- Hands-on experience running paid acquisition (paid search and/or paid social) with accountability for CAC, ROAS, and downstream conversion — not just lead volume
- Working knowledge of organic growth — SEO, content-led acquisition, and emerging AI / answer-engine search — and how it compounds for a PLG funnel
- Hands-on fluency with AI tools for growth and marketing work — using them daily to scale content, personalization, analysis, and experiment operations

Tags: Marketing