# Product Marketing Manager at Button

- Company: Button
- What the company does: Button is building the future of the commerce-powered internet — enabling performance marketing and monetization at scale across marketplaces, brands, and creators. Backed by Norwest and Redpoint.
- Company website: https://www.usebutton.com/
- Type: Startups
- Level: Senior
- Location: New York, NY
- Work setup: On-site
- Pay: $120K to $150K base salary per year (USD)
- Posted: 2026-04-10
- Apply by: 2026-10-08
- Apply: https://ats.rippling.com/button/jobs/859e0a82-217a-41b4-b9a6-d834b9d72521
- Page: https://www.1752.vc/careers/jobs/button-product-marketing-manager/

## About the role

As a Product Marketing Manager, you will define how Button brings its products to market — shaping positioning, messaging, and go-to-market strategy across our suite of performance marketing solutions. You will sit at the intersection of Product, Partner Success, Sales, and Marketing, ensuring that Button’s products are clearly understood, effectively adopted, and positioned to win in a competitive and rapidly evolving ecosystem.

## What they're looking for

- Develop clear, differentiated positioning and messaging for Button’s products across advertisers, publishers, and partners
- Translate technical product capabilities into value-driven narratives tailored to different audiences (e.g., retailers, affiliate partners, creators)
- Continuously refine messaging based on market feedback, performance data, and competitive dynamics
- Own end-to-end go-to-market strategy for new product launches and feature releases
- Partner with Product, Sales, and Partner Success to ensure successful launches and adoption
- Define target segments, use cases, and ideal customer profiles for new and existing products

Tags: Commercial