# Demand Generation Manager - Paid Social at Canopy

- Company: Canopy
- What the company does: Canopy is a cloud-based accounting practice management software with CRM, document management, a client portal app, workflow, payments, time and billing. Backed by NEA.
- Company website: https://www.getcanopy.com/
- Type: Startups
- Level: Senior
- Location: Draper, Utah
- Work setup: On-site
- Posted: 2026-08-20
- Apply by: 2026-10-12
- Apply: https://job-boards.greenhouse.io/canopytax/jobs/4374505009
- Page: https://www.1752.vc/careers/jobs/canopy-demand-generation-manager-paid-social/

## About the role

The Demand Generation Manager - Paid Social at Canopy will own our paid social program end to end — building audiences, launching and testing campaigns, managing creative, and reporting on the pipeline and net new revenue that spend produces. The ideal candidate is a hands-on paid media operator who is equally comfortable inside Meta, LinkedIn, and Reddit ads managers and inside the CRM, and who can tell a clear, defensible story about what advertising is doing for the business.

## What they're looking for

- Bachelor’s degree in Marketing, Business, or a related field
- 4+ years of hands-on paid media experience with a heavy emphasis on paid social — Meta, LinkedIn, Reddit, or similar — in B2B or B2C. Google Ads experience is a plus
- A track record of driving measurable business results, not just clicks and leads. You can point to pipeline and revenue you helped create
- Deep, in-platform expertise: campaign architecture, bidding strategies, conversion tracking, pixels and CAPI, and platform reporting
- Proven ability to build and manage audiences, including matched, custom, and lookalike audiences, ABM target lists, and suppression lists
- Strong analytical skills, with comfort moving between ad platform data, CRM data (HubSpot and Salesforce), and spreadsheets to answer attribution questions from multiple angles

Tags: Marketing