# Lifecycle Marketing Lead at Captions

- Company: Captions
- What the company does: Captions is an AI video generator and editor that makes it easy to go from idea to ready-to-share content. Get great videos every time, no matter your skillset. Backed by Sequoia and a16z.
- Company website: https://www.captions.ai/
- Type: Startups (AI role)
- Level: Senior
- Location: Union Square, New York City
- Work setup: On-site
- Pay: $150K to $200K base salary per year (USD)
- Posted: 2026-09-01
- Apply by: 2026-10-16
- Apply: https://jobs.ashbyhq.com/mirage/8c747739-0fc9-429e-ba89-832bf30caa60
- Page: https://www.1752.vc/careers/jobs/captions-lifecycle-marketing-lead/

## About the role

We’re looking for a Lifecycle Marketing Lead to own the end-to-end customer journey across Captions’ products. In this role, you’ll build and scale lifecycle programs that drive onboarding, conversion, retention, and winback across iOS, Android, and web.

## What they're looking for

- Minimum of 7+ years of experience in lifecycle, CRM, or retention marketing at a software company or high-growth subscription business
- Proven track record of building lifecycle programs from early foundations, not just optimizing mature systems
- Expert-level proficiency in Iterable (required), including building complex journeys and running experiments
- Experience across the full lifecycle with a strong understanding of subscription metrics and how lifecycle programs move them
- Strong mobile experience driving engagement across iOS and Android, with comfort owning cross-channel strategies
- Highly analytical and experimental mindset, with experience designing structured tests and measuring incrementality

Tags: Marketing