# Senior / Lead Product Marketing Manager at Carta

- Company: Carta
- What the company does: Carta’s ERP for private capital combines software and services to deliver connected clarity and control across equity, fund, and portfolio management. Backed by Lightspeed and a16z.
- Company website: https://carta.com/
- Type: Startups
- Level: Senior
- Location: San Francisco, CA; New York, NY; Seattle, WA
- Work setup: On-site
- Pay: $147K to $215K base salary per year (USD)
- Posted: 2026-09-29
- Apply by: 2026-11-23
- Apply: https://job-boards.greenhouse.io/carta/jobs/8001549003?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/carta-lead-product-marketing-manager-2/

## About the role

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Product Marketing Manager focused on audience insights, campaigns & content, you'll work to: Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 6+ years of hands-on product marketing and GTM experience, with a focus on enterprise SaaS
- Deep expertise building and maintaining buyer personas from primary and secondary research including call data, customer interviews, win/loss analysis, and market research
- Strong full-funnel messaging experience: you can develop a value proposition and follow it all the way through to the campaign brief, the email subject line, and the event talking point
- Proven track record executing integrated outbound campaigns — ABM, demand gen, email programs, events — for enterprise buying committees
- A content systems mindset: you build governance, templates, and tooling standards that make high-quality output repeatable and scalable
- Analytics orientation: you track what's working, build the reporting to prove it, and make data-driven decisions about where to invest next

Tags: Product Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/carta-lead-product-marketing-manager-2/