# Lead Product Marketing Manager at Carta

- Company: Carta
- What the company does: Carta’s ERP for private capital combines software and services to deliver connected clarity and control across equity, fund, and portfolio management. Backed by Lightspeed and a16z.
- Company website: https://carta.com/
- Type: Startups
- Level: Senior
- Location: New York, NY; San Francisco, CA; Seattle, WA
- Work setup: On-site
- Pay: $183K to $215K base salary per year (USD)
- Posted: 2026-08-21
- Apply by: 2026-10-08
- Apply: https://job-boards.greenhouse.io/carta/jobs/7918309003
- Page: https://www.1752.vc/careers/jobs/carta-lead-product-marketing-manager/

## About the role

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Lead Product Marketing Manager focused on GTM enablement, you'll work to:

## What they're looking for

- Develop and maintain high-impact assets including sales decks, battlecards, objection-handling guides, one-pagers, demo narratives, and channel-specific materials that equip AEs and partners to win
- Build and execute outbound PMM strategy in close partnership with Sales, translating product capabilities into pipeline-driving narratives and segment-specific messaging
- Deploy PMM planning and prioritization in conjunction with the wider marketing team, evaluating what investments — in deliverables and resourcing — are needed to move revenue
- Partner with Demand Generation and Integrated Marketing to ensure outbound campaigns reflect product positioning and are built with sales workflow in mind
- Enable strong creative execution through high-quality briefs in partnership with Creative and Program Management, with a bias toward assets that perform in the field
- Operate cross-functionally across PMM, Creative/Brand, Enablement, Ops, and Sales to align GTM motions from awareness through close

Tags: Product Marketing