# Sr. Director Demand Generation & Marketing Operations at CentralReach

- Company: CentralReach
- What the company does: ABA and Multidisciplinary Software Solutions for Autism & IDD Care. End-to-end software that supports the efficient delivery of care. Backed by Insight.
- Company website: https://centralreach.com/
- Type: Startups
- Level: Principal and up
- Location: Holmdel, New Jersey
- Work setup: On-site
- Posted: 2026-10-30
- Apply by: 2026-12-14
- Apply: https://job-boards.greenhouse.io/centralreach/jobs/4473453009?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/centralreach-sr-director-demand-generation-and-marketing-operations/

## About the role

We are looking for a Sr. Director, Demand Generation & Marketing Operations to own the pipeline engine behind CentralReach's growth. This is a player-coach role: you will set the demand strategy, carry a pipeline target, and stay hands-on, while leading a team of four, with the opportunity to grow it, alongside our agency and vendor partners. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 10+ years of B2B marketing experience, including significant experience leading demand generation at a SaaS or B2B technology company, healthcare, health IT, or behavioral health experience preferred
- Track record of owning and delivering a pipeline or marketing-sourced revenue number
- Experience in private equity or venture-backed companies during periods of growth and change
- Bachelor's degree in Marketing, Business, Data Analytics, or a related field, MBA a plus
- Hands-on expertise with marketing automation (we use Pardot) and CRM, including lead scoring, routing, and attribution
- Strong analytical skills: comfortable with CAC, payback, and conversion by stage and source, and able to build models and dashboards yourself

Tags: Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/centralreach-sr-director-demand-generation-and-marketing-operations/