# Lifecycle Marketing Manager at Coast

- Company: Coast
- What the company does: The first AI-powered demo platform designed to sell, market and implement technical products with ease. Backed by Y Combinator.
- Company website: https://trycoast.com
- Type: Startups
- Level: Senior
- Location: New York, NY
- Work setup: On-site
- Pay: $140K to $180K base salary per year (USD)
- Posted: 2026-07-17
- Apply by: 2026-10-08
- Apply: https://job-boards.greenhouse.io/coast/jobs/6119202004
- Page: https://www.1752.vc/careers/jobs/coast-lifecycle-marketing-manager/

## About the role

We're looking for a Lifecycle Marketing Manager to own how Coast activates, retains, and grows every customer after they sign. Our fuel card is the first product customers get from Coast and our lifecycle marketing motion is how we turn this wedge into a lasting, multi-product relationship—moving a business that only uses Coast for fuel spending into a customer that lives their entire financial life through Coast. This expansion is key to Coast and it happens through the programs you'll build.

## What they're looking for

- 4+ years in lifecycle, CRM, product marketing, or marketing ops/analytics
- Hands-on mastery of a modern lifecycle platform, direct Braze experience is a strong plus
- AI-native mindset: you're already using AI tools in your daily work and you're excited to push further
- Strong analytical instincts: comfortable pulling and interpreting metrics yourself, designing clean A/B tests, and translating data into decisions
- Excellent written and verbal communication, including strong copy instincts (you can write a subject line and a lifecycle email that drive action)
- Bias to action, strong agency, comfort with ambiguity, and propensity for first principles systems thinking: you don't wait for someone to hand you a playbook

Tags: Marketing