# VP, Demand Generation at CoLab

- Company: CoLab
- What the company does: Run AI-powered design reviews, capture expert feedback, and turn engineering knowledge into faster decisions. Backed by Insight and Y Combinator.
- Company website: https://www.colabsoftware.com/
- Type: Startups (AI role)
- Level: Principal and up
- Location: Canada/US, Remote
- Work setup: Remote
- Posted: 2026-09-01
- Apply by: 2026-10-16
- Apply: https://job-boards.greenhouse.io/colabsoftware/jobs/5412574008
- Page: https://www.1752.vc/careers/jobs/colab-vp-demand-generation/

## About the role

We’re hiring a VP of Demand Generation to own marketing-sourced pipeline and scale our demand function into the next stage of growth. You’ll step in as the leader of an existing 4-person team with a mandate to take what’s working today and evolve it into a mature, scalable demand engine.

## What they're looking for

- You have a track record of improving pipeline, revenue, and CAC and you hold yourself to those results
- You architect integrated programs where channels reinforce each other, and you know when to shift budget or double down
- You’ve built, mentored, and scaled in-house demand gen teams before
- You’re an analytical storyteller: equally comfortable running the numbers, forming a hypothesis, and presenting a clear, compelling story to execs
- You’re willing to be hands-on in the right moments, especially when shaping a new motion like ABM
- You thrive in a growth-stage SaaS environment where complexity increases fast, channels mature quickly, and new bets need to turn into repeatable engines

Tags: Marketing