# Head of Marketing at Crossing Minds

- Company: Crossing Minds
- What the company does: Backed by Index.
- Company website: http://crossingminds.com/
- Type: Startups
- Level: Principal and up
- Location: Remote Possible
- Work setup: Remote
- Posted: 2021-12-13
- Apply by: 2026-10-08
- Apply: https://jobs.lever.co/crossing-minds/9a87f9bd-d0fc-4d85-b607-1567d6354cf0
- Page: https://www.1752.vc/careers/jobs/crossing-minds-head-of-marketing/

## About the role

We are looking for a data-driven marketing leader to own the marketing and demand-gen funnel for our company. You’ll be responsible for defining and executing the company’s entire marketing strategy to drive awareness and, ultimately, high-quality leads for the sales team.

## What they're looking for

- Handle Crossing Minds’ marketing vision and roadmap
- Build and manage a rich B2B content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
- Build and manage our event strategy and calendar to ensure we meet in person with our ICP and attract qualified leads for the sales team
- Launch an analyst program to expand exposure to Gartner and Forrester and “get on the map” for solutions in our field
- Support the sales team with relevant marketing materials (eg. competitive battle cards) and decks to ensure our story is conveyed effectively
- Build, manage, and measure our social media profile and presence primarily on LinkedIn. Find and build additional relevant channels to grow our presence and awareness for Crossing Minds

Tags: Business