# VP of Demand Generation at Datafy

- Company: Datafy
- What the company does: Optimize cloud storage costs with Datafy. Our solution auto-scales your EBS storage so you only pay for the storage you use saving you up to 50%. Backed by Bessemer and Insight.
- Company website: https://datafy.io/
- Type: Startups (AI role)
- Level: Principal and up
- Location: New Jersey, NJ, United States
- Work setup: Hybrid
- Posted: 2026-10-30
- Apply by: 2026-12-14
- Apply: https://datafy.io/careers/co/new-jersey/D6.472/vp-of-demand-generation/all/?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/datafy-vp-of-demand-generation/

## What they're looking for

- Own marketing-sourced pipeline as a company-level number, and set the demand generation strategy for enterprise AWS buyers: Infrastructure, DevOps, SRE and FinOps leaders
- Build and lead the account-based marketing program on our target account list, in close partnership with Sales leadership and the SDR team
- Shape an event-led growth strategy around AWS re:Invent, AWS field events, FinOps conferences and executive dinners, with clear accountability for the meetings and pipeline each event produces
- Own partner marketing with AWS and channel partners, including co-marketing and AWS Marketplace programs
- Define positioning and messaging with the CEO, and oversee the content engine (customer stories, ROI tools, webinars, technical content and SEO) that earns the attention of engineering buyers
- Build the marketing operations foundation in HubSpot, including attribution, lead scoring, routing and board-level pipeline reporting

Tags: Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/datafy-vp-of-demand-generation/