# Director, Lifecycle Marketing at Dave

- Company: Dave
- What the company does: Want the best mobile financial app? Millions of people use Dave to get cash with no credit check, side hustles, and banking accounts with fewer fees. Join now. Backed by Norwest.
- Company website: https://dave.com/
- Type: Startups
- Level: Principal and up
- Location: United States
- Work setup: Remote
- Pay: $198K to $255K base salary per year (USD)
- Posted: 2026-10-28
- Apply by: 2026-12-12
- Apply: https://jobs.ashbyhq.com/dave/d7f563b8-f02e-4081-9676-8aff0c10367b?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/dave-director-lifecycle-marketing/

## About the role

In this role, you will lead the Lifecycle & CRM function end-to-end, managing lifecycle communications across onboarding, engagement, retention, and reactivation, alongside operational and transactional messaging. Building on a solid technical and operational foundation that successfully scaled our single-product portfolio, you will evolve Dave's lifecycle strategy as we transition to a multi-product ecosystem in 2027. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 12+ years of progressive experience in lifecycle, CRM, or retention marketing, with hands-on oversight of both marketing and operational/transactional communications
- Proven background in fintech, banking, insurance, or another highly regulated consumer-facing industry
- 5+ years of hands-on expertise with Braze, including building, launching, and optimizing multi-channel campaigns and journeys across email, push, SMS, and in-app channels
- Experience utilizing mobile measurement platforms (e.g., AppsFlyer) to leverage attribution data for targeted audience segmentation
- Demonstrated track record of managing and developing high-performing CRM or lifecycle marketing teams
- Strong cross-functional collaboration skills with Product, Product Marketing, User Acquisition, Data/Analytics, Compliance, and Legal stakeholders

Tags: Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/dave-director-lifecycle-marketing/