# Lead User Acquisition Manager at Dave

- Company: Dave
- What the company does: Want the best mobile financial app? Millions of people use Dave to get cash with no credit check, side hustles, and banking accounts with fewer fees. Join now. Backed by Norwest.
- Company website: https://dave.com/
- Type: Startups
- Level: Senior
- Location: United States
- Work setup: Remote
- Pay: $205K to $236K base salary per year (USD)
- Posted: 2026-08-25
- Apply by: 2026-10-12
- Apply: https://jobs.ashbyhq.com/dave/d337da2a-ab78-4c67-a831-05ab30ed39b1
- Page: https://www.1752.vc/careers/jobs/dave-lead-user-acquisition-manager/

## About the role

You'll own paid media and channel strategy for new product launches plus ongoing management, with focus on scalable campaign infrastructure, creative excellence, and driving efficient customer acquisition. You'll work closely with Product, Finance, Analytics, Marketing, and Martech Engineering to align UA strategy with our product roadmap and identify how product improvements unlock better acquisition metrics.

## What they're looking for

- 8+ years of paid media, user acquisition, performance marketing, or growth marketing experience, with demonstrated success building strategies from scratch for new products and market entries
- Track record of successful new product launches using paid acquisition — you should have concrete examples of products you've launched and the results you achieved
- Deep knowledge of paid media channels (Facebook, TikTok, Google, Apple Search as examples) including how they work, bidding mechanics, and optimization best practices
- Strong analytical skills — You understand CAC, LTV, ROI, and unit economics deeply. You're comfortable with data, can spot trends, and make optimization decisions based on performance data
- Campaign management and optimization experience — You've managed budgets, monitored performance, and scaled winning campaigns while cutting underperformers
- Comfort with ambiguity and strategic thinking — You thrive when you need to build strategies that don't yet exist. You're not looking for a playbook, you're writing it

Tags: Marketing