# Senior Customer Lifecycle Marketing Manager at Demandbase

- Company: Demandbase
- What the company does: Elevate your B2B go-to-market strategy with Demandbase's ABM platform, delivering smarter insights, agent-led automation, and AI-powered pipeline. Backed by Norwest.
- Company website: https://www.demandbase.com/
- Type: Startups
- Level: Senior
- Location: US - Remote
- Work setup: Remote
- Posted: 2026-09-25
- Apply by: 2026-11-09
- Apply: https://jobs.ashbyhq.com/demandbase/45130921-4bc1-42f9-ad56-d2b1b2a0b746
- Page: https://www.1752.vc/careers/jobs/demandbase-senior-customer-lifecycle-marketing-manager/

## About the role

We’re looking for a Senior Marketing Manager to build and execute programs that engage Demandbase customers throughout their lifecycle and drive product adoption, expansion, and retention.

## What they're looking for

- 7-10 years of experience in lifecycle marketing, customer marketing, integrated campaigns, CRM marketing, or a related discipline, ideally within B2B SaaS
- Demonstrated experience building integrated campaigns tied to measurable outcomes such as product adoption, expansion, engagement, or retention
- Experience developing account-based or expansion campaigns within enterprise accounts, including engaging multiple personas, buying groups, or business units. Familiarity with Demandbase One is a huge plus
- Strong understanding of the B2B SaaS customer journey and experience partnering across Marketing, Customer Success, Product, Sales, and Operations
- Excellent editorial judgment and a strong understanding of brand, voice, tone, and content quality, with the ability to turn product concepts into clear and compelling customer communications
- Strong cross-functional leadership skills and the ability to independently bring structure, strategy, and momentum to programs involving multiple teams and stakeholders

Tags: Marketing