# Lead Product Commercial Marketing Manager at DIRECTV

- Company: DIRECTV
- What the company does: DIRECTV is an American digital entertainment services provider delivering sports, news, movies, family, and local programming channels. Backed by Space Capital.
- Company website: https://directv.com
- Type: Startups
- Level: Senior
- Location: 2 Locations
- Work setup: On-site
- Pay: $111K to $202K base salary per year (USD)
- Posted: 2026-09-29
- Apply by: 2026-11-13
- Apply: https://directv.wd1.myworkdayjobs.com/en-US/Careers/job/El-Segundo-CA/Lead-Product-Commercial-Marketing-Manager_R260292
- Page: https://www.1752.vc/careers/jobs/directv-lead-product-commercial-marketing-manager/

## About the role

The Lead Product Commercial Marketing Manager is a strategic, career-oriented professional responsible for developing and executing integrated go-to-market strategies that drive gross adds, reduce churn, improve customer engagement, and grow ARPU.

## What they're looking for

- 3 – 5 years of experience in product marketing, brand marketing, or related field
- Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience)
- Demonstrated experience leading integrated, multi-channel marketing campaigns
- Advanced knowledge of marketing automation platforms and fundamentals (e.g., Salesforce Marketing Cloud, HubSpot, Braze, Marketo)
- Strong working knowledge of analytics platforms and ability to translate data into strategic insight (e.g., Google Analytics, Adobe Analytics, Tableau)
- Proven ability to manage complex, cross-functional projects with minimal oversight