# Senior Copywriter, Performance Marketing at Ethos

- Company: Ethos
- What the company does: Get an instant life insurance quote online today! Ethos makes life insurance easy by offering you a dependable quote in seconds. Backed by General Catalyst and Sequoia.
- Company website: https://www.ethoslife.com/
- Type: Startups
- Level: Senior
- Location: Remote US
- Work setup: Remote
- Pay: $127K to $223K base salary per year (USD)
- Posted: 2026-10-30
- Apply by: 2026-12-14
- Apply: https://job-boards.greenhouse.io/ethoslife/jobs/8919259002?utm_source=1752vc&utm_medium=careers
- Page: https://www.1752.vc/careers/jobs/ethos-senior-copywriter-performance-marketing/

## About the role

Someone is standing at the mailbox, sorting bills from junk. Someone else is thumbing through their feed with half their attention. You get about three seconds with each of them, and the topic is life insurance. We're looking for the writer who wins those three seconds, then earns the rest of the read and the response. Found on 1752vc Careers, the job board for startup and VC roles.

## What they're looking for

- 8+ years of experience writing direct response or performance copy, with a strong portfolio that includes Direct Mail and paid social, with results you can speak to
- You think like a journalist with a beat. You know how to find the angle that makes something genuinely interesting, and you're always scanning for it
- Comfort with testing and metrics. You understand response rate, CPA, and ROAS, and you use test results to sharpen your work
- Comfort writing for older and mid-life audiences (for example, 55+), where clarity and trust carry extra weight
- Ability to write tight, high-impact copy within the constraints of a static ad or a mail piece, where every word has to earn its place
- Experience working in a regulated category such as insurance, financial services, or healthcare, and the ability to write persuasively within compliance guardrails. Preferred, not required

Tags: Marketing

Source: 1752vc Careers, https://www.1752.vc/careers/jobs/ethos-senior-copywriter-performance-marketing/