# Senior Growth Marketing Manager, Lifecycle at Ethos

- Company: Ethos
- What the company does: Get an instant life insurance quote online today! Ethos makes life insurance easy by offering you a dependable quote in seconds. Backed by General Catalyst and Sequoia.
- Company website: https://www.ethoslife.com/
- Type: Startups
- Level: Senior
- Location: Remote US
- Work setup: Remote
- Pay: $127K to $223K base salary per year (USD)
- Posted: 2026-06-09
- Apply by: 2026-10-08
- Apply: https://job-boards.greenhouse.io/ethoslife/jobs/8581438002
- Page: https://www.1752.vc/careers/jobs/ethos-senior-growth-marketing-manager-lifecycle/

## About the role

We are seeking a data-obsessed, US-based Senior Growth Marketing Manager to own the lifecycle across three distinct customer journeys: converting prospects into customers, expanding existing customers through cross-sell and upsell, and scaling a recently launched product line. The through-line is conversion, retention, and maximizing long-term customer value (LTV).

## What they're looking for

- 6+ Years of Experience. Senior-level track record in Lifecycle, Growth Marketing, or CRM at a B2C Tech, FinTech, Insurtech, or Marketplace company. Higher-consideration / higher-AOV product experience strongly preferred
- Multi-Channel Mindset. You think natively across email, SMS, voice / conversational AI, in-product, on-page, and human-delivered follow-up. You do not believe email is the center of the universe
- Analytical Mindset. Fluent in cohort retention, statistical significance, and LTV. Ability to self service data pulls/queries to find where trust and momentum break down in the funnel
- Technical CRM Proficiency. Hands-on expertise with enterprise marketing automation tools (e.g., Braze, Iterable, Customer.io, HubSpot, or similar)

Tags: Product