# Predicts Customer Marketing Senior Associate at FanDuel

- Company: FanDuel
- What the company does: FanDuel, launched in July 2009, is the undisputed leader in the one-week fantasy sports industry. Offering fantasy sports for NFL, MLB, NBA, and NHL, FanDuel targets the 30+ million adult fantasy sports players in North America. Backed by Tusk Venture Partners.
- Company website: https://fanduel.com
- Type: Startups
- Level: Senior
- Location: Los Angeles, California, United States; New York City
- Work setup: On-site
- Posted: 2026-09-24
- Apply by: 2026-11-08
- Apply: https://www.fanduel.careers/open-positions?gh_jid=8230371
- Page: https://www.1752.vc/careers/jobs/fanduel-predicts-customer-marketing-senior-associate/

## About the role

FanDuel is seeking a Senior Associate, Customer Marketing to help execute lifecycle marketing strategies for FanDuel Predicts , driving engagement and long-term customer value across every stage of the customer journey from onboarding and activation through retention and re-engagement. Working closely with cross-functional partners, you'll bring lifecycle campaigns to market, analyze performance, and identify opportunities to optimize the customer experience.

## What they're looking for

- Identify gaps and opportunities to improve key metrics, develop business cases, and partner with Marketing leadership to shape roadmap priorities
- Execute end-to-end campaigns at scale. Ensure flawless execution and own ongoing performance monitoring and reporting
- Partner with Commercial, Analytics, Product, and CRM Operations to identify lifecycle initiatives and recommend improvements based on customer insights
- Build and maintain customer audiences and segments using behavioral and transactional data to deliver more relevant customer experiences
- Identify experimentation opportunities to improve core metrics. Develop hypotheses, design A/B tests and multivariate experiments, partner with Analytics to understand impact, and scale learnings
- Translate data into compelling stories that drive action. Monitor campaign performance and customer behavior to identify optimization opportunities and improve lifecycle journeys

Tags: Marketing