# Director of Lifecycle Marketing at Fi

- Company: Fi
- What the company does: Fi is building the operating system for pet health. Armed with AI-powered smart collars and the world's smallest GPS trackers, Fi is transforming how millions of pet parents understand and care for their dogs (and now cats). Backed by Space Capital.
- Company website: https://tryfi.com
- Type: Startups
- Level: Principal and up
- Location: New York, NY
- Work setup: On-site
- Pay: $150K to $350K base salary per year (USD)
- Posted: 2026-09-23
- Apply by: 2026-11-07
- Apply: https://jobs.lever.co/fi/3f454214-a678-4921-b7b4-f6288d4b0770
- Page: https://www.1752.vc/careers/jobs/fi-director-of-lifecycle-marketing/

## About the role

If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.

## What they're looking for

- Own the lifecycle comms calendar, tying every email and SMS send to launches, promotions, seasonal moments, and brand campaigns
- Set cadence and volume strategy across the base, balancing reach against fatigue, unsubscribes, and complaints
- Define segmentation by lifecycle stage, engagement, product ownership, and behavior, and set the mix of value content vs. promotional sends
- Design, build, and optimize automated flows across the full journey: lead nurture, onboarding, activation, engagement, winback, and renewal
- Partner with Product and Engineering on list growth and event tracking, defining the triggers, opt-in moments, and app, collar, and web events your programs run on
- Own the testing roadmap across subject lines, timing, content, and offers, and turn results into a living playbook

Tags: Marketing