# Lead Marketing Analyst at Fi

- Company: Fi
- What the company does: Fi is building the operating system for pet health. Armed with AI-powered smart collars and the world's smallest GPS trackers, Fi is transforming how millions of pet parents understand and care for their dogs (and now cats). Backed by Space Capital.
- Company website: https://tryfi.com
- Type: Startups
- Level: Senior
- Location: New York, NY
- Work setup: On-site
- Pay: $150K to $350K base salary per year (USD)
- Posted: 2026-08-26
- Apply by: 2026-10-14
- Apply: https://jobs.lever.co/fi/512d1453-1f37-4c62-a0ca-bc2eb14232ed
- Page: https://www.1752.vc/careers/jobs/fi-lead-marketing-analyst/

## About the role

If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.

## What they're looking for

- Own marketing's source of truth dashboards: CAC vs. goal by product and channel, ecommerce funnel and conversion (including PDP and checkout drop off), lifecycle and retention, daily and weekly pacing
- Measure paid media performance across every channel, Meta, Google, Amazon, TV, podcast, influencer, tracking spend efficiency, ROAS, and channel level contribution to growth
- Design and run incrementality tests, geo holdouts, PSA tests, conversion lift studies, to determine the true causal impact of media spend
- Build and maintain our media mix model to inform budget allocation, and continuously improve measurement methodology as the channel mix evolves
- Own lifecycle and retention measurement, including segmentation, cohort analysis, and email/SMS holdout testing
- Own Amazon and marketplace analytics alongside DTC (traffic, conversion, CAC by SKU and product line) so performance is measured consistently across channels

Tags: Marketing