# Senior Manager, Acquisition Marketing at Fi

- Company: Fi
- What the company does: Fi is building the operating system for pet health. Armed with AI-powered smart collars and the world's smallest GPS trackers, Fi is transforming how millions of pet parents understand and care for their dogs (and now cats). Backed by Space Capital.
- Company website: https://tryfi.com
- Type: Startups
- Level: Senior
- Location: New York, NY
- Work setup: On-site
- Pay: $130K to $330K base salary per year (USD)
- Posted: 2026-09-23
- Apply by: 2026-11-07
- Apply: https://jobs.lever.co/fi/b70c0e8e-095f-43c1-ac8b-8c1759b58997
- Page: https://www.1752.vc/careers/jobs/fi-senior-manager-acquisition-marketing/

## About the role

Maintain measurement and signal quality end to end: conversion tagging accuracy, enhanced conversions, consent

## What they're looking for

- Own YouTube strategy across the upper and lower funnel, including the reach versus Demand Gen mix and the reallocation tests that inform it
- Manage Performance Max with the right asset groups, audience signals, and brand exclusions, plus the visibility to know where spend is actually landing
- Own the creative brief-to-asset pipeline for paid search, YouTube, and Amazon, representing the channels in creative reviews and partnering with Brand and Creative on video and asset production
- handling, customer match, and existing-member exclusion lists at parity across campaigns, plus brand safety controls across YouTube and Display
- Own the paid-side requirements, QA, and troubleshooting for Shopping feeds and Amazon detail pages, partnering with internal feed teams and with the retail and merchandising side on page content and imagery
- Build and maintain reporting in Northbeam and Databricks, including Amazon CAC and unit reporting against plan, plus a weekly performance narrative reconciled against our source-of-truth reporting

Tags: Marketing